Hello, I’m Ari Paparo.
SaaS CEO. Ad tech influencer. Father of two. Lifelong New Yorker.
About me
- Professional -> LinkedIn
- Informational -> Blog
- Social -> @Aripap on Twitter
- Videos -> Marketecture.tv interviews
- Podcast -> Marketecture Podcast
Subscribe to my newsletter (weekly, ad tech)
Blogging
I’ve been blogging since the early 2000s (!). I’ve had to move these posts from MovableType to Tumblr and now to WordPress. I don’t post that often anymore, but the archives are interesting.
Latests posts
- Marketecture Newsletter
- Assembling the Launch Team
- Best Practices in Sizing Product Launches
- The ROI of Product Development
Greatest hits
- Internet Advertising for Kindergarteners and (part 2)
- Obit for my father, Michael Paparo
- Making Rich Media Scale
- Don’t Look Now Classic Disruption is Taking Place in Advertising
- Obit for my dot com: Getting it Right
- Outdated, but lots of Google Juice: Big List of Blog Search Engines
- Mamma, Don’t Let Your Babies Grow Up to Be Graphic Designers
- Free Kobe!
- Video Ad Serving Standard, VAST 2.0
- A Note from the Google Mailroom