As many of you know, I often envision myself as famous and important. The best path to such fame and fortune is through authoring a management guru style book. The success of such book generally hinges on the creation of an acronym summarizing the thesis. Further, such acronym should provide guidance that is both intellectual and physical, as such physicality is the principal way in which the audience attracted to said books is likely to absorb and internalize the meaning of the thesis.
This came to mind today in several meetings where I observed the usual corn fed sales types jumping to conclusions based on limited data. Ladies and gentlemen, the acronym-thesis that will launch my career:
Listen to what people are saying...
Inhale deeply to give your brain the oxygen it needs...
Think about what was said and how it relates to the problem at hand...
Exhale and let your mind explore the meaning...
React to what was said and draw conclusions.
Yes, yes yes. I am buying my head mike.
This is Ari Paparo's blog. It generally concerns itself with Internet product development and marketing. 