I've launched a new business blog, GreaterRx.com. The site is owned and operated by Greater Than One, a leading online pharmaceutical marketing agency where I freelance as a business strategist.
It will be interesting to see how this goes. Everyone clearly "gets" that the blog is a great opportunity for branding and exposure, but from an operational point of view it requires some real changes in thinking. Strategists are now being asked to track industry trends and stats on an on-going basis, instead of just as a response to client demands. Marketing also must make the transition from a pattern of discrete events (design website, print materials, etc.) to a just-in-time process of interacting with potential and future clients.
March 10, 2004 1:44 PM
This is Ari Paparo's blog. It generally concerns itself with Internet product development and marketing. 