Product Development and Internet Marketing

A very informative article over at MediaPost deconstructs what happens when you sign up for an online sweepstakes site. I briefly worked for one of the companies described (I won't say which) and can verify that many of the so-called "legitimate" email marketers resell your address so many times as to make your inbox entirely useless. Luckily, Mr. Bush has just signed the CAN-SPAM which essentially legalizes spam by pre-empting state laws. Outlaws...legalizes...who can expect such fine distinctions from the President in these Orwellian times.

December 16, 2003 3:37 PM