There's been lots of speculation over the impending Google IPO. Impending might be a strong word since the company has been pretty quiet about it. This article at RedHerring talks about the pros and cons of a public offering, with a slight negative conclusion.
While everyone else is talking about whether Google can pull off a successful IPO in this market, what I find interesting is the question of what would happen to the company if it were to go public. Google has been able to make the "right" decisions time and again through the past several years, even when they went against conventional wisdom. How do you think Wall Street would have reacted to the following moves:
- Launching a search engine in 2000
- Designing a home page without ads
- Introducing text-only ad formats
- Buying Deja.com, a failing dot-com with little revenue